Carl
Galletti
A Short Biography
by Dr. Rob Gilbert
Top Internet Marketer Carl Galletti
has risen to the top of the world of direct-response advertising
and is now considered by many to be one of the best freelance copywriters
and marketing experts in the country. As an author and professional
speaker, I've had the pleasure of working with him for more than
a year and I can attest that he is.
Carl is unique as a copywriter because his marketing skills are
at least as valuable to his clients as his copywriting skills. As
the great ad man, Tom Collins, has said:
"I was
enormously impressed by Carl's direct-response copywriting skills,
his poise and maturity, and the solidity of his marketing thinking...In
my experience, it is not common to find all three of these qualities
in one person."
Tom is one of the all time greats of advertising copy and has,
himself, been called "one of the greatest copywriters of all time"
(by Ed Nash in his book Direct Marketing, McGraw-Hill). So, he should
know.
In fact, many of the top people in direct response advertising
turn to Carl to write copy for them. One of them is direct marketing
expert Gary Halbert, author of The Gary Halbert Letter, a newsletter
on copywriting and marketing. During his past two marketing seminars
in which sixty people paid $6950 each to attend, Gary selected Carl
to be a part of a handful of the best copywriters in the country
who would write ads for the people attending. Here is what Gary
told his attendees:
"CARL
GALLETTI is, perhaps, the most serious student of the masters of
marketing I've ever encountered. Tom Collins, who is the co-founder
of Rapp & Collins, the third largest direct response agency
in the world, considers Carl a copywriting genius. Now, after reviewing
a collection of his work, so do I!
"How good is he? Well, to give you a clue, I've decided to hire
him myself!"
And Gary is one of many who considers it a good move to hire Carl
nowadays. Jay Abraham is another. Jay is considered to be the top
marketing consultant in the country. He charges $3000 per hour for
his telephone consultations and his seminars cost as much as $20,000
for five days. Carl has written several direct mail sales letters
for Jay.
Carl's client list is diverse. He has worked with authors, professional
speakers, publishers, computer companies, contractors, executive
search firms, printers, training organizations, jewelry manufacturers,
schools, health technology firms, and the American Red Cross.
Anyone can benefit from Carl's advice and copy. As the author,
Paul Hartunian, has said:
"Carl
Galletti is a whiz! It's that simple. He has had an incredibly steady
flow of great ideas for me. He's a brilliant copywriter and a marketing
genius. If you should ever meet Carl, don't let him get away. With
his talents and abilities, he'll be able to help you make some major
advances in your life."
Although Carl started writing copy back in 1968 (his first direct
mail letter pulled an incredible 4% response!), Carl is really an
entrepreneur at heart. Perhaps that's why he's so good at what he
does. He understands the needs of the entrepreneur -- and isn't
that what every successful business person really is?
In 1976 he started one of the pioneering personal computer companies, Technical Design Labs.
Two of his proteges, Neil Colvin and Chris Rutkowski, went on to make history in the personal computer
field. The latter was responsible for putting Epson America on the map
in the United States (spear-headed by negotiating the deal with
IBM to use the Epson printer for their first personal computer).Neil was responsible for igniting the IBM clone market by being
the first to provide the critical software needed to make non-IBM
computers compatible with IBM personal computers - which resulted
in his acquiring a personal windfall fortune of $48 million!
Before becoming a freelance copywriter and marketing consultant,
Carl spent several years working for the largest oil company in
the world, as well as a highly regarded market research firm. He
also served as Executive Vice-President for a Madison Avenue advertising
agency.
Carl has also worked with some interesting creative talent, such
as Ken Kerr, who has this to say about Carl's work:
"As
creative director of Epcot Center and all the Disney theme parks,
I've had the good fortune to work with some of the best, including
Steve Spielberg, George Lucas, Jim Henson and other very talented,
although lesser known, people. Many of them are very talented writers
and marketing experts.
"These days, when someone needs a good copywriter, the first one
who comes to mind is Carl Galletti. He knows how to write the kind
of copy that gets results. In my opinion, he's one of the best you
can get at any price. So, it will surprise you when you find out
how reasonable his rates are, especially when you consider how much
money you'll make from his work."
Well, that's about it. You can see by these recommendations and
experience that you are getting someone who really knows how to
write the kind of copy - and how to come up with the kind of marketing
ideas - that will make you money.
Sincerely,
Dr. Rob Gilbert
Editor: Bits & Pieces
Professional Speaker
Author: Gilbert On Greatness
Carl Galletti is a Top Internet Marketer
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