Tom is one of the all time greats of advertising copy and has, himself, been called "one of the greatest copywriters of all time" (by Ed Nash in his book Direct Marketing, McGraw-Hill). So, he should know.
In fact, many of the top people in direct response advertising turn to Carl to write copy for them. One of them is direct marketing expert Gary Halbert, author of The Gary Halbert Letter, a newsletter on copywriting and marketing. During his past two marketing seminars in which sixty people paid $6950 each to attend, Gary selected Carl to be a part of a handful of the best copywriters in the country who would write ads for the people attending. Here is what Gary told his attendees:
"How good is he? Well, to give you a clue, I've decided to hire him myself!"
And Gary is one of many who considers it a good move to hire Carl nowadays. Jay Abraham is another. Jay is considered to be the top marketing consultant in the country. He charges $3000 per hour for his telephone consultations and his seminars cost as much as $20,000 for five days. Carl has written several direct mail sales letters for Jay.
Carl's client list is diverse. He has worked with authors, professional speakers, publishers, computer companies, contractors, executive search firms, printers, training organizations, jewelry manufacturers, schools, health technology firms, and the American Red Cross.
Anyone can benefit from Carl's advice and copy. As the author, Paul Hartunian, has said:
Although Carl started writing copy back in 1968 (his first direct mail letter pulled an incredible 4% response!), Carl is really an entrepreneur at heart. Perhaps that's why he's so good at what he does. He understands the needs of the entrepreneur -- and isn't that what every successful business person really is?
In 1976 he started one of the pioneering personal computer companies, Technical Design Labs. Two of his proteges, Neil Colvin and Chris Rutkowski, went on to make history in the personal computer field. The latter was responsible for putting Epson America on the map in the United States (spear-headed by negotiating the deal with IBM to use the Epson printer for their first personal computer).Neil was responsible for igniting the IBM clone market by being the first to provide the critical software needed to make non-IBM computers compatible with IBM personal computers - which resulted in his acquiring a personal windfall fortune of $48 million!
Before becoming a freelance copywriter and marketing consultant, Carl spent several years working for the largest oil company in the world, as well as a highly regarded market research firm. He also served as Executive Vice-President for a Madison Avenue advertising agency.
Carl has also worked with some interesting creative talent, such as Ken Kerr, who has this to say about Carl's work:
Well, that's about it. You can see by these recommendations and experience that you are getting someone who really knows how to write the kind of copy - and how to come up with the kind of marketing ideas - that will make you money.